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Monthly Archives: September 2016

Small Business : Online Security

The spotlight for online security for private companies in the United Kingdom has never been brighter. The new European Data Protection Regulation, which manages the movement of individual information inside the European Union (EU), will come into full impact by April 2018 – which replaces the past Data Protection Directive because of its obsolete rules.

Regardless of the UK’s EU choice vote in June 2016, which saw the UK vote to leave the European Union with 52% voting to leave (bbc.co.uk), we will in any case need to take after the new Regulation if private ventures in the UK wish to exchange with nations inside the EU. Furthermore, private companies need to listen up, or hazard being abandoned in the event that they neglect to expand their security and ensure their information.

A late review by the Close Brothers uncovered that 63% of UK little to medium venture’s (SME) proprietors and administration have picked not to put resources into online security, with 36% saying they are not worried in regards to it by any means (source: Close Brothers). With the quick moving toward European Data Protection Regulation changes these insights are reason for alert.

Here, we have highlighted three of the top dangers in online security for private ventures with the goal that you can begin considering what you have to do to ensure your business and get ready for the new European Data Protection Regulations.

Risks in online security for small businesses

# Increasing threat

A large majority of small businesses in the United Kingdom simply ignore the threat of cyber crime against their small business because they don’t believe they are a target or worth the effort. But you might be surprised to know that it’s not the big-fry businesses hackers are after, small businesses are actually top of the list when it comes to targets for hackers – generally because of the lack of online security they have in place.

Stop them in their tracks and protect your small business now before it’s too late. Take the proactive approach and look into what measures can start being introduced to your small business in order to improve your online security and protect your businessand your customers’ valuable data from hackers.

# Cloud data

The Cloud has changed the way businesses work. We can now be more agile than ever, employees can work whenever and wherever they like thanks to the Cloud, and we can access our data at the drop of a hat – even if we’re the other side of the world. But this comes at a cost and introducing Cloud systems which have not been thoroughly researched or properly set up could result in a serious data breach. Xero accountants, Approved Accounting, think small business owners shouldn’t be afraid to embrace new technology, especially if they want to experience business growth, but should approach with caution. “Use Cloud platforms which put security at the heart of what they do” says owner of Approved Accounting Jon Green, “find out as much as you can about their security and data protection policies, and if that information isn’t readily available then ask for it.” Keeping records, such as financial data on a computer or hard drive is a disaster waiting to happen – but storing that data on a platform which isn’t secure could also land you in hot water, and in the worst case scenario could cost you your business.

# Untrained staff

Your team are your small business’ biggest asset, but when it comes to cyber crime they can be your biggest risk if they are not made aware of the dangers of their online activities. Spoof emails and ransomware are becoming increasingly common in small businesses. 54% of businesses in the UK have been targeted by some form of ransomware attack, according to a survey from secutiry firm, Malwarebytes (source: Guardian). Ransomeware steals and encrypts all of your data, which you can’t get back until you’ve paid the hackers a ransom – some businesses have reported paying in excess of $50,000 in order to get their data back and keep their business unscathed.

Ensure your staff are educated on the types of attacks they may come across, such as spoof emails, and put procedures in place so everyone knows what to do should you be targeted. Employing a reputable IT support company will help ensure you are protected and up-to-date with the latest threats.

Know more about E-commerce Usability Strategies

No Second Chance!

Yes, this is the thing that happens when you have a web based business store which needs basic UX issues since the opposition between internet business sites is much high.

The accessibility impacts whether the clients move speedier or not, which means in the event that they don’t get what they are searching for in the twinkling of an eye they move to the following one. What’s more, here you are left with another client misfortune.

Presently, it’s no advanced science to comprehend the awful impacts it could convey to your web based business website if this happens at a persistent rate. Along these lines, better you get ready E-business site with such convenience that it can carry out the occupation in one possibility.

Here are the most essential ease of use issues that you shouldn’t disregard :

# Easy to use Navigation

The greater part of the clients pick a web based business webpage which offers simple route. Keep in mind, site route incorporates each and every plan component you’ve set on your site. So ensure your clients get what they are looking for in the perfect place. We as a whole have an inherent love for commonality. So it’s sheltered to take after some normal traditions.

At Order and Save website, we can notice horizontal navigation on the top of the site and vertical navigation on the left side of the page.

For an e-commerce site, categorisation is the most crucial part because if they can’t find it they can’t buy it. So chose your parent categories carefully and label it with a relevant text, and only create subcategories when it’s really necessary. Because by overdoing it, you may confuse the customer.

Make an individual page if it demands so & add it to the menu bar. Always ensure an easy return to home page and a direct way to go the shopping cart from each page, and of course the contact info, let them find it quickly.

# A Proper Product Array Exhibition

Display the products in a way in your E-commerce site so that it succeeds to attract users every time and serve the root purpose – “sale of products”. To achieve this, the first thing you need is high-quality images of all your products and the very next important thing is to provide concise product information.

# Breadcrumb Navigation – Make it Easy to Backtrack!

Do you know how many customers bounce from the middle of a buying process? A LOT!

Breadcrumb navigation break-down any process into easier steps which helps your customer to stay on track whenever working on a multistep process. It also gives a lot of flexibility like they can go back to any step and edit anything they want without the hassle of starting it over.

A perfectly panned-out breadcrumb navigation doesn’t let user feel lost, rather enables seamless browsing.

Careful! Data (user inputted once) shouldn’t be lost when they come back to the tab from where they started to backtrack because customers feel the same disappointment as starting it over again. So this little effort can save you from a huge loss.

# Convenient Shopping – No Forced Registration

Nothing irritates a customer more than a forced sign-up or registration. Play it smart, don’t push the users too much at the beginning. Allow guest users to purchase products without any registration and afterwards convince them by informing about the benefits of a registered user.

This strategy has a great return gift – a high rate of customer retention followed by a boost in a sale.

# Customized & Automated Search Field

Adding a search option in your e-commerce site, save your customer’s time and help them to find what they are looking for. No one wants to go from pages after pages and see all your products to find something.

The searching process becomes faster if you provide customised or categorised search. It gives the flexibility to the user to filter a search according to their requirement like brands, price range etc. Last of all, add the automated search facility like Google does, and complete the sentence before your customers finish it.

# Loading… Loading… Loading…

You can lose a sale merely within a second. How scary is that?

Don’t forget we live in an advanced tech world which gives us the opportunity to get what we want in a flashing mood and thus made us not a very patient breed. So, you better build your e-commerce site using an appropriate development platform with an optimized code.

When you are done with all these issues be ready to rule the e-commerce industry!

Small Business : Social Media Tips

The computerized age is changing the way we communicate with each other. In any case, past that, it’s additionally changing the way we work together. Online systems like business sites and web-based social networking are progressively getting to be distinctly prevalent roads to achieve particular and general groups of onlookers.

While substantial firms have a whole group devoted to dealing with their records, this doesn’t imply that little undertakings will begin falling behind. The considerable thing about the World Wide Web is that it’s by and large free for everybody to get to.

Here are six of the most fundamental online networking tips independent ventures can use further bolstering their good fortune:

# Set Goals

Each business ought to have long haul arranges it can take after as it comes. Setting objectives is a critical initial phase in building up your web-based social networking system.

As a private venture, your objectives will differ from, say, greater enterprises. Yet, the fortunate thing about it is that you will have the capacity to have more solid arranges in both the long and short-term.

A couple of cases of long haul objectives would be: business development and system extension. Be that as it may, fleeting objectives will come the lines of producing a specific number of leads, or achieving a set measure of offers.

Both these sorts of objectives are imperative in setting up your business. Fleeting objectives are there as obvious aides that you are moving towards a greater picture – your long haul objectives.

# Brainstorm with Your Team

One of the best things about a small business is that you have an intimate relationship with your team. Establishing clos-knit and comfortable ties with colleagues is conducive to creative opportunities.

Make the most of your environment to generate ideas with your team. Plan brainstorming sessions. They don’t have to be formal at all. Pitching ideas to each other without the pressure of an extremely corporate setting may generate ideas great for an innovative digital media.

# Proofread Content

However, despite the fun type of environment you may have, always make sure to double-check your final output. EssayOnTime content manager Belinda Richardson aptly points out, “Remember that you’re still running a business, and your brand tone and image must always be consistent.”

Proofread content with writing service such as Uk-dissertation, look at audience feedback, and make sure you’re generating the kind of material audiences want to see. A trendy social media network doesn’t always work if content isn’t up to the target group’s standard.

# Survey the Audience

That said, determining your audience is the most important thing you need to do. This will serve as a guide in every action and content you churn out.

Once you’ve determined who you want to reach out to, conduct a survey, no matter how informal, to determine the audience’s wants and needs. You can then start to tailor your products or services to their demands.

# Reach Out

Since we’re talking about social media, don’t forget to reach out to your target market. Keeping your items up for display work for a big firms, but small businesses constantly have to build brand awareness.

Engage the audience by giving out promos, sending appreciation packages for especially loyal customers, and encouraging them to tell their friends about it as well. Making people know that you value their loyalty is one step in ensuring a solid customer base through social media.

# Make Use of Analytics

The numbers won’t lie – you can determine the satisfaction rate of customers through analytic tools that are available online.

Tools like Facebook Insights or Twitter Analytics can tell you how people are responding to your content. Tweak your output accordingly to how audiences respond.

With these tips, you can help generate brand awareness and eventually, sales and conversion, for your business. The road is long and not for the faint of heart, but it can be rewarding for the innovative and the determined.

Social Media Hasn’t Changed Marketing, So Be SMART

Marketing is the same as ever, it is just the marketing channels that has changed. The principles are still the same in that you manipulate people’s thoughts and actions based on what they see or hear. Use SMART on social media – Specific Measurable Attainable Relevant Time.

Many of the marketing tactics that still work within traditional media will work on social media, so long as you are using and adopting the correct channel and are targeting the correct audience.

How to Build Strong Startup Mark?

There is a wealth openings in the market new businesses are additionally a plenitude rivalry. In the group showcase, setting up your startup is pivotal for its survival and achievement. They say that notoriety creates mark, so it’s fundamental for yours early introduction and make a steady observation in the brains of the clients. While brilliant outline, charming logo, great quality administrations and items that advance the brand, it is the positive picture for your organization that manufactures a strong, champion begin. Your brand& resounds with clients, makes devotion and gives you a chance to emerge. So then it comes to giving you’re out in the open nearness, pulling in clients and building your business, you need a decent begin.

Here are a few tips to make solid new companies that are in current patterns:

# Define the purpose of your brand, it’s not just a promise

Each brand& make a promise, in the marketplace where customers’ confidence is down, it is not about promise but also defining your purpose. Outline reasons for starting your business, highlighting what will make you different from yours competitor & what are special about your products or services.

# Maintain consistency & coherence of the mark

Once you have set your images, you want to fertilize the minds of the user target & make sure you manage it. Keep your message consistent on all your digital platform will prevent your user from being confused & building sense of trust.

Each element of marketing should work together to express & enhance the personality of your brands at each platform.

# Create a connection through emotional voice

To succeed, brand must create emotional connection & establish relationship with their customers. Many users trust on a particular product evoke emotions. Many buying decisions depending on the emotion as well. Using these strategies, people believe that they are part of lager community.

Never try to share your dry corporate to your customers or users. But send notification messages/push messages for users or customers.

# Create original & creative content

Content marketing & content go together. Branding startups are all about good, helpful & fresh content marketing. You should aim high quality, relevant & unique content.

When we think about Red Bull, we think it’s an energy drink for adventurers. Because Red Bull  made an excellent brand image using Red Bull blog ,social media campaigns & videos that interact with customers.

Blogs are the best way to drive the traffic for your particular website, branding about your search rankings & establish a brand& position. SMM plays a vital role in branding for startup these days. Make the content so unique so that targeted audience will not have choice but stick down to your brand.

powerful tool for promoting our brand is video marketing. Videos will allow to share & create remarkable content for customers in memorable & interesting way.

# Cultivate sustainable customer loyalty

Customers are the pillars to any business & loyal customers are those who keep our business in regulation. So make sure you raise your loyalty to your followers, consumers & customers.

We build trust by talking to customers; whether it is a personalised thank you note, or else listen & ask their experiences through online customer feedback or else testimonials. Be sure & encourage conversation on your SMM. Providing quality service in another way to build loyalty.

# Maintain a adjustable approach

Can your company rotate easily if needed? Can you adapt to the new situations? Can you change startup ideas to get new calculations?

These all are important queries on flexibility. Startup facing all new challenges & being flexible is an advantage. Flexibility can make adjustments to your company’s next-generation expectations, change trends & keep pace with the fast & evolving pace of technology.

# Hearing & being heard: Providing excellent customer service

Train all the employees in communication & efficient customer service. A well-maintained communication with your customers will be a long way to gaining trust & commitment. Zappos, a well knowed footwear factory excels at user service. It has separate service that answers customers’ questions, also a segment on the website called Zappos Insight which comprises reviews, videos, frequently asked questions & more means of communication to ensure & serve the customer.