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Free Google Tools for SEOers

In case you’re a SEO proficient the main thing that worries you is the way to get your site to rank on Google Page 1 for your particular catchphrases. That is all okay – it was what you were employed to do, correct?

In the event that that is the situation, you’re additionally mindful of the way that needing and wishing doesn’t get you any outcomes. All that you do is accomplished for a particular reason. Connecting, nearby enhancement, visitor blogging, and the substance you deliver – everything has a solitary reason and that is to rank #1.

You have many apparatuses available to you that will help you carry out your employment right. In any case, a large portion of those devices you have to pay for. Everything top of the line that you utilize is another cost; you won’t not take a gander at it at such in light of the fact that, clearly, you require it to carry out your employment yet it is.

Google, be that as it may, is more than an internet searcher you’re attempting to rank on. It’s an organization that gives you the majority of the apparatuses you have to do it successfully and those devices are totally free.

Some of these apparatuses you won’t have an utilization for – they might be excessively simple or don’t run well with your showcasing. Then again, some of them you’re not utilizing on the grounds that you’ve never known about them and that is what we’re evolving today.

Here’s my rundown of main 5 free Google apparatuses for SEO experts.

# Google Keyword Planner

For an SEOer, keywords are bread and butter. You should be constantly on a lookout for keywords that people are actively searching and typing into Google. That’s not always easy and requires a lot of experimentation. Some keywords are difficult to rank for – for example ‘content marketing’, ‘SEO tips’, or ‘fat loss’. Google is inundated with those terms and you have to produce high-quality content and be prepared for a cut-throat battle with others in the niche if you want to rank well for them.

However, long-tail keywords that the Keyword Planner displays after you’ve typed in your query might be easier to rank for. In that case, you should focus on going after that type of traffic. So, ‘content marketing’ becomes ‘b2b content marketing examples’, or ‘SEO tips’ becomes ‘SEO tips for intermediate users’. Those terms have a fair bit of traffic flowing their way but not as nearly as much competition as shorter keywords.

# Google Analytics

If you don’t know if what you’re doing is working, why are you doing it?

Also, if you don’t set clear goals for yourself and your site you will have no idea about the direction you’re going. Google Analytics allows you to check out pages on your site people are reading the most. It gives you an overview of your most popular content and tells you when something is working well. If some of your posts are getting no traction while some others are attracting people in droves, where are you going to focus?

Of course, you’re going to focus on producing more of the content that works for you. Google Analytics is a powerful tool that will tell you exactly that –what is working and what is not.

# Mobile-Friendly Test by Google

One thing you’re going to have to keep an eye on in the future is whether or not your site is mobile-friendly, especially with Google’s recent announcement about mobile-first indexing. It’s pretty clear that this will start having even a greater influence on sites’ ratings from now on.

Thankfully, Google has provided us with a tool that will easily help you determine if you’re on the right track and is your site easily accessed by mobile devices. Simply type in your URL into Google’s Mobile-Friendly Test and you’ll get all the info you need, If your result is green, you’re good. If it turns red then it means you need to look into it.

# PageSpeed Insights by Google

Nothing’s going to cripple your ranking more than slow loading times. Google is pretty adamant about user experience and slow pages simply don’t cut the mustard. If you want to make sure that you’re not penalized for speed, make sure that it isn’t an issue.

Luckily, you don’t have to jump through too many hoops to find out how fast your site is loading. With this clever little tool from Google, you will get a numerical representation of your site’s speed (from 0 to 100 – 100 being the best possible score). Also, you will get recommendations on how to improve your site’s loading time which will save you a lot of time you would spend hunting down those errors on your own.

# Google Correlate

Keyword Planner is a great tool for finding general long tail keywords for a seed keyword you enter into it. However, you might want to dig a bit deeper than that and that is what Google Correlate allows you to do. It’s a tool that lets you check which keywords are usually lumped together in peoples’ minds – keywords that frequently show up side by side.

Google Correlate quickly throws out a list of related keywords and the best thing is that the results closely correspond with real-time trends. That means that you will be finding additional keywords that people are searching for right now in relation to your term. This can help you find an interesting angle to work on for any given subject and result in quality traffic that’s going to boost your rankings.