Asia’s premier digital advertising and marketing convention, DigiAsia, held in Taipei | Taiwan Information

TAIPEI (Taiwan Information) — Taipei hosted the 2022 DigiAsia convention from Nov. 17-19, drawing specialists in promoting and advertising and marketing from throughout Asia to share their insights on present traits and potential for internet marketing within the digital age.

This 12 months’s DigiAsia convention had the theme of “Web3 Rhapsody,” expressing the challenges going through a brand new technology of advertisers as they search to innovate and remodel their business to adapt to the Web3 period. DigiAsia, held alongside the Meet Taipei Startup Competition on the Taipei Expo Park, made Taipei a hotspot for innovators, entrepreneurs and buyers.

DigiAsia is a digital advertising and marketing convention held each two years in Taiwan, organized by the Taipei Affiliation of Promoting Companies (TAAA), beneath the authorization of the Asian Federation of Promoting Associations (AFAA). Some notable firms sponsoring this 12 months’s convention embody Dentsu, Google, Meta, Line, and Yahoo.

TAAA Chairman, Robin Lu (盧炳勳) stated that DigiAsia serves as a global platform for professionals within the digital advertising and marketing business to change insights and views on business traits. The convention can be a chance for them to share innovative developments with others within the discipline.

To showcase the potential of digital promoting, this 12 months’s convention built-in a digital convention area within the metaverse with the in-person occasion. Within the digital area, visitors might discover on-line reveals resembling an NFT gallery of DigiBaby paintings. Then, they may transfer again to the bodily occasion to listen to visitor audio system and browse reveals showcasing augmented actuality know-how.

DigiAsia brand with the DigiBaby mascot determine.

Taiwan’s Ministry of Financial Affairs was represented on the occasion by the Director of Division of Commerce Su Wen-ling (蘇文玲). In her remarks, Su stated that simply because the transformation from print to tv essentially modified the promoting and enterprise within the twentieth century, the world is now experiencing a brand new digital transformation.

This isn’t solely increasing how media and know-how are utilized within the international market, however it’s also breaking by means of nationwide boundaries. Su stated the promoting business will solely turn into extra essential within the years forward, whereas emphasizing that Taiwan acknowledges the unimaginable energy of the promoting business and the significance of occasions like DigiAsia.

Su Wenling. (TAAA photograph)

DigiAsia convention ground. (TAAA photograph)