Datawords Group, a Multicultural Ingenuity knowledgeable, acquires Switching-Time with the assist of Keensight Capital to empower worldwide manufacturers with
SHANGHAI, Dec. 2, 2022 /PRNewswire/ — Since its creation in 2000, Datawords Group has established itself as a frontrunner in e-multicultural applied sciences, forging the time period Multicultural Ingenuity™  to mirror its capability to assist manufacturers within the deployment of their digital advertising and marketing and expertise methods on a global scale.
Multicultural at its core, Datawords has developed a novel know-how and experience in adapting its shoppers’ applied sciences, methods and digital content material to an area viewers, whereas respecting their model picture. The deployment of worldwide campaigns poses an actual problem for main world manufacturers, with linguistic and technical constraints, in addition to cultural preferences, that may make a single world marketing campaign not possible. Datawords depends on each MULTI digital experience and CULTURAL adaptation of name content material throughout greater than 50 languages and international locations to seize native relevancy.
To strengthen its place within the Chinese language market, Datawords as we speak broadcasts the acquisition of the award-winning built-in communication firm Switching-Time, based in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of shoppers within the trend, magnificence, luxurious and way of life industries. Over time, it has expanded its providing to cowl the total breadth of digital advertising and marketing providers, together with public relations (e-PR), influencer digital advertising and marketing and social media.
Didier Rosenberg, Co-founder Datawords Group, mentioned: “We’re very enthusiastic about the acquisition of Switching-Time. This new partnership relies on shared values of entrepreneurship, and on the identical deep understanding of the wants of worldwide manufacturers mixed with the power to create native options. Home and worldwide shoppers will clearly profit from Datawords’ unrivalled high quality of service providing. We sit up for the extra worth we are able to ship to our shoppers.”
With Switching-Time and its native expertise, Datawords Group will strengthen its native advertising and marketing and communications capabilities to boost worldwide manufacturers’ efficiency in APAC, and primarily in mainland China. This collaboration will even assist Chinese language firms of their enlargement globally.
Taiwing Tian and Florent Chapatte, Co-founders of Switching-Time, added: “We’re extremely happy with what our workforce have completed up till now and we’re wanting ahead to writing a brand new chapter along with Datawords Group’s implausible workforce. The most effective is but to come back as we open this new progress section, which is able to permit us to speed up our world enlargement and broaden our capabilities within the areas of digital and expertise.“
Right this moment, the Datawords Group is the chief in its discipline, overlaying the world by way of its eight major hubs across the globe – in Paris, Luxembourg, Hong Kong, Seoul, Tokyo, New York, Milan and Barcelona – and with 1,000 workers representing greater than 50 nationalities. With its Multicultural Ingenuity™, it manages a global digital ecosystem and content material for Fortune International 500 companies and organizations by way of a multicultural service platform and related applied sciences; these two kinds of options present model leaders with efficiency and peace of thoughts all through their worldwide enterprise operations.
This funding, actively supported by Datawords’ majority shareholder Keensight Capital – one of many main non-public fairness managers devoted to pan-European Progress Buyout investments – will strengthen the Datawords Group’s presence in mainland China and additional empower worldwide manufacturers lively in Asia, in addition to these proactively increasing globally, to higher promote their companies.
Stanislas de Tinguy, Companion at Keensight, acknowledged: “We’re happy to assist Datawords Group, a world chief in its sector, in its continued worldwide growth. According to Datawords’ progress technique, the acquisition of Switching-Time will permit the group to bolster its presence in Asia, and in mainland China particularly. We’re excited in regards to the extra worth that the mixed entity will convey to shoppers.”
In regards to the Datawords Group
Based in 2000, Datawords Group is the one worldwide digital participant that blends a MULTI digital experience (developer, knowledge analyst, linguist, inventive content material and manufacturing, producer, UX designer, search engine optimisation, social media consultants, and so forth.) to construct highly effective digital experiences, a CULTURAL adaptation of name content material throughout greater than 50 languages and international locations to seize native relevancy, and a novel supply administration INGENUITY which permits to work throughout a broad vary of experience throughout a large number of cultures to ship native relevance and excessive efficiency to its prospects.
Datawords differentiates itself with e-multicultural expertise, multicultural course of and the varied backgrounds of its 1,000 workers, with a longtime presence in Europe, Asia and the US.
Switching-Time is a number one Built-in Communication Company, based in 2012 by Taiwing Tian and Florent Chapatte in Shanghai. Its workforce of 70+ communication consultants work with the world’s main manufacturers in trend, magnificence, luxurious and way of life, together with LVMH, L’Oréal Group, adidas Group, Hilton Group, Victoria’s Secret, Crocs, Uniqlo and so forth, offering ground-breaking and world-class built-in campaigns with inventive strategic planning at its coronary heart, and digital amplification with affect as its soul.
True to its ethos of working laborious, being daring and staying humble over the previous years, the company has been awarded Larger China Unbiased Company of the Yr and Larger China PR Company of the Yr on the Marketing campaign Asia Company of the Yr Awards, in addition to the Most Honoured Advertising and marketing Company Grand Winner on the Worldwide Stevie Awards.
About Keensight Capital
Keensight Capital, one of many main European Progress Buyout companies, is dedicated to supporting entrepreneurs as they implement their progress methods. For over 20 years, Keensight Capital’s workforce of seasoned professionals has leveraged their information of funding and progress industries to speculate for the long run in worthwhile firms with excessive progress potential and revenues within the vary of €10 million to €400 million. Drawing on its experience within the Know-how and Healthcare sectors, Keensight identifies the very best funding alternatives in Europe and works intently with administration groups to develop and obtain their strategic imaginative and prescient. Keensight Capital’s success has earned it a Gold Award from the Personal Fairness Change & Awards every year for the final six consecutive years, and particularly, the Finest European Progress Personal Fairness Fund.
 Multicultural Ingenuity™: Datawords Group is the one participant that blends in home MULTI model & digital experience plus CULTURAL adaption with a novel supply administration INGENUITY.
 Progress Buyout: funding in worthwhile, non-public firms experiencing robust progress, in minority or majority positions, with or with out leverage, utilizing a versatile method tailor-made to the wants of particular person entrepreneurs, with the intention to finance natural progress tasks, acquisition methods or present historic shareholders with liquidity.
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